// Campaigns

Brand collabs that don't feel like ads.

Highlighted campaigns and partnerships — the concept, the work, and the results. Each one still feels like me.

Aritzia
// 2025YouTube integration + 3 Reels

Fall fits, styled my way

A styling series that turned a seasonal drop into a personal lookbook — without ever feeling like an ad.

180K
video views
6.2%
engagement rate
2.4K
link taps
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Knix
// 2025Branded long-form + paid usage

A morning routine, slowed down

A calm, intimate morning film that doubled as a product story — warm, real, and re-used in Knix's own paid social.

143K
video views
+18%
brand recall lift
4 wks
paid usage window
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Drake Hotel
// 2024Vlog feature + event coverage

A weekender in the west end

Two days at a Toronto institution, captured as a vlog — a love letter to the neighbourhood that brought real bookings.

224K
video views
320
tracked bookings
12
story frames
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