180K
video views
6.2%
engagement rate
2.4K
link taps
// The work
Aritzia wanted their fall collection to land with a younger Toronto audience without the usual polished-ad feel.
I built the piece around a single honest premise — getting dressed for a real day in the city — and let the product live inside the story instead of on top of it.
The integration outperformed the brand's benchmark for creator content, and three of the looks sold through within the first week.